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Job Purpose and Impact

The Brand Manager will create a strong brand amongst consumer, uncover useful consumer insights to deliver effective marketing campaigns & strategies to grow market share and brand equity in the Health & Wellness Segment. In this role, you will help coordinate market plan and launch programs to create demand and maximize sales of a specific product, product line or product area.

Key Accountabilities

• In collaboration with our account managers, execute customer analysis for individual or groups of customers using marketing tools.
• Own the brand and the consumer. Leverage consumer thinking to deliver today & the build future
• Owning elements defining the brand - name, logo, packaging etc. as per consumer needs
• Defining communication strategy based on consumer’s triggers and barriers. Partnering with agency to oversee production of TV, print and digital campaigns
• Defining and executing the media strategy. Partner with media agencies (traditional and digital) to define objectives and ensure timely and effective executions of the same.
• Interact with leadership to understand requirements from the brand to define brand strategy.
• Translate brand strategy into business plans, go-to-market strategies and marketing activity calendar
• Work with the trade marketing to co-ordinate trade activities, in-store executions, on ecommerce to bring to life the brand in market and online. Engage with the sales & supply team to ensure delivery of fiscal goals.
• Work with Multi-functional teams (product, regulatory and license) for ideation on new products and to ensure timely execution of projects.
• Measure and report performance of marketing campaigns against goals (ROI and KPIs).
• Regularly visit markets and distributor partners
• Monitor in-market performance, trends & competitors’ activities to identify opportunities &key issues.
• Critical to meet consumers regularly to crystallize insights and learning to translate to biz opportunity.
• Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
• Other duties as assigned

Qualifications

Minimum Qualifications

• Bachelor's degree in a related field or equivalent experience
• Minimum of four years of related work experience
• Other minimum qualifications may apply

Preferred Qualifications

• MBA from top business school in related field
• Health and wellness experience will be an advantage.
• Experience in digital marketing and ecommerce.
• Strong background in managing a consumer goods brand