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Brand Manager

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Job ID 286302 Date posted 03/19/2024 Location : Gurgaon, India Category  MARKETING Job Status  Salaried Full Time

Want to build a stronger, more sustainable future and cultivate your career? Join Cargill's global team of 155,000 employees who are committed to safe, responsible and sustainable ways to nourish the world. This position is in Cargill’s food ingredients and bio-industrial business, where we anticipate trends around taste, nutrition and safety to innovate and provide solutions to manufacturers, retailers and foodservice companies.

Job Purpose and Impact

The Brand Manager will create a strong brand amongst consumer, uncover useful consumer insights to deliver effective marketing campaigns & strategies to grow market share and brand equity in the Health & Wellness Segment. In this role, you will help coordinate market plan and launch programs to create demand and maximize sales of a specific product, product line or product area.

Key Accountabilities

  • In collaboration with our account managers, execute customer analysis for individual or groups of customers using marketing tools.
  • Own the brand and the consumer. Leverage consumer thinking to deliver today & the build future
  • Owning elements defining the brand - name, logo, packaging etc. as per consumer needs
  • Defining communication strategy based on consumer’s triggers and barriers. Partnering with agency to oversee production of TV, print and digital campaigns
  • Defining and executing the media strategy. Partner with media agencies (traditional and digital) to define objectives and ensure timely and effective executions of the same.
  • Interact with leadership to understand requirements from the brand to define brand strategy.
  • Translate brand strategy into business plans, go-to-market strategies and marketing activity calendar
  • Work with the trade marketing to co-ordinate trade activities, in-store executions, on ecommerce to bring to life the brand in market and online. Engage with the sales & supply team to ensure delivery of fiscal goals.
  • Work with Multi-functional teams (product, regulatory and license) for ideation on new products and to ensure timely execution of projects.
  • Measure and report performance of marketing campaigns against goals (ROI and KPIs).
  • Regularly visit markets and distributor partners
  • Monitor in-market performance, trends & competitors’ activities to identify opportunities &key issues.
  • Critical to meet consumers regularly to crystallize insights and learning to translate to biz opportunity.
  • Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
  • Other duties as assigned


Minimum Qualifications

  • Bachelor's degree in a related field or equivalent experience
  • Minimum of four years of related work experience
  • Other minimum qualifications may apply

Preferred Qualifications

  • MBA from top business school in related field
  • Health and wellness experience will be an advantage.
  • Experience in digital marketing and ecommerce.
  • Strong background in managing a consumer goods brand
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