Tradeshow and Event Marketing Specialist
Cargill’s size and scale allows us to make a positive impact in the world. Our purpose is to nourish the world in a safe, responsible and sustainable way.
Cargill is a family company providing food, ingredients, agricultural solutions and industrial products that are vital for living. We connect farmers with markets so they can prosper. We connect customers with ingredients so they can make meals people love. And we connect families with daily essentials — from eggs to edible oils, salt to skincare, feed to alternative fuel. Our 160,000 colleagues, operating in 70 countries, make essential products that touch billions of lives each day. Join us and reach your higher purpose at Cargill.
This position is in Cargill’s Bioindustrial and Beauty business, where manufacturers and customers, rely on us to consistently deliver the products and services they need, and use our technical expertise and market knowledge to develop innovative solutions.
Job Purpose and Impact
The Tradeshow and Event Marketing Specialist will execute specific marketing strategies and activities to achieve profitable growth and value creation for both customers and the company. This job will execute all trade show marketing activities targeted to customer groups that contribute to display, promotion and incremental sales of products at events. In this role, you will generate leads, engage customers and collaborate cross functionally to activate, deliver customer value and achieve customer driven growth.
Key Accountabilities
- Produce trade show event for the sales team, customers & prospects; communicate to reach the maximum number of customers and prospects.
- Lead concept, material creation and launch of local exhibitions, trade shows, events, local conferences for categories.
- Lead and execute all promotional activities, loyalty programs, contests at local level.
- Develop, in collaboration with other teams, meaningful promotional mechanism/concept for customers and consumers.
- Provide all relevant information to measure performance and impact of different promotional activities short and long term.
- Supervise and implement point of sales and merchandising standards aligned with the guidelines.
- Execute and implement all point of sales materials (including ordering, logistic) based on the guidelines from the communication team.
- Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
- Other duties as assigned.
Qualifications
Minimum Qualifications
- Bachelor's degree in a related field or equivalent experience
- Minimum of two years of related work experience
- Proven experience in tradeshow event marketing activities
- Fluent in English
Preferred Qualifications
- Five to seven years of trade show management experience
- Certifications in tradeshow marketing such as: CMP, CTSM, CEM, PMP
- Knowledge of current tradeshow event marketing trends, preferably on the B2B (business to business) market and some knowledge of promotional activities relevant to different customer groups (customers, distributors, etc)
- Experience in branding and communication activities
- Confirmed experience in trade marketing activities
- Experience in marketing planning, digital marketing, performance measurement, demand generation
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Equal Opportunity Employer, including Disability/Vet
Relocation assistance and visa sponsorship will not be provided for this position.
This position is based in Wayzata, MN.
The expected salary for this position is $80 - $110K. Compensation varies depending on a wide array of factors including but not limited to the specific location, certifications, education, and level of experience. The disclosed range estimate may be adjusted for any applicable geographic differential associated with the location at which the position may be filled. This position is eligible for a discretionary incentive award. The incentive award amount is dependent upon company performance and your personal performance.
At Cargill we put people first. As part of your overall rewards, we offer a comprehensive benefit program including medical and/or other benefits dependent on the position offered and hours worked. Visit: https://www.cargill.com/page/my-health/mh-health-and-wellness to learn more (subject to certain collective bargaining agreements for Union positions).
Minnesota Sick and Safe Leave accruals of one hour for every 30 worked, up to 48 hours per calendar year unless otherwise provided by law.
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