Market Insights Analyst
Job Purpose and Impact
The Marketing Research and Insights Specialist II will participate in planning, directing, controlling, conducting and analyzing customer oriented market research activities to identify potential customers and markets for products and services. In this role, you will develop and maintain marketing databases with internally driven or externally derived information sources.
Key Accountabilities
- Help analyze and prepare forecasts and recommendations for product preferences, sales coverage, market penetration, market practices and sales trends.
- Contribute to researching market conditions to identify potential sales of a product.
- Monitor market conditions, trends and competitors to project business consumer demand and plan product launch timing.
- Support and execute activities to gather, analyze and interpret marketplace trends and customer data to create marketing and product development strategies.
- Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
- Other duties as assigned
Qualifications
Minimum Qualifications
- Bachelor's degree in a related field or equivalent experience
- Minimum of two years of related work experience
- Other minimum qualifications may apply
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