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Job Purpose and Impact

As a Global Marketing Manager for Aqua Nutrition, you will lead the development and execution of the global marketing strategy and marketing annual plans.  You will apply full knowledge of the business, market, customer drivers and species offerings to develop specific customer driven marketing strategies, value propositions, segmentations, experiences, targeted communications and new customer solutions that accomplish business and financial goals. The main focus is to support growth of B2B Aqua Nutrition business via efficient marketing initiatives.

Key Accountabilities

• Lead the execution of the marketing strategy and annual plans for the assigned species, incorporating brands and customer segments as relevant and in alignment with broader business objectives.
• Partner with broader marketing teams and cross functionally to lead the execution of comprehensive species promotional programs, campaigns and other marketing activations in alignment with budgets and relevant competitive, customer and market dynamics.
• Partner with cross functional teams to understand and apply customer needs, competitor intelligence, market trends and consumer behaviors to contribute to decisions for the product or category, improve overall positioning and advance customer value capture.
• Execute initiatives related to innovation, new product development, co creation of customer solutions and product commercialization to maintain the health and growth of the species product portfolio.
• Lead new products, services or solutions launches as agreed in the species plans, collaborating across commercial and technical functions to optimize customer engagement and demand.
• Lead initiatives to improve customer experience for the assigned species, developing and activating differentiated customer value propositions.
• Lead the development and execution of the brand strategy for the assigned specie’s portfolio.
• Develop and deliver relevant marketing trainings, events and collateral on the product or category in collaboration with the broader marketing teams.
• Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
• Other duties as assigned.

Qualifications

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Marketing or Business related field or equivalent experience.
• Minimum of four years of relevant marketing experience.
• Ability to travel up to 20%.
• Flexibility to work across multiple time zones.

PREFERRED QUALIFICATIONS

• Experience in value proposition development.
• Experience in marketing planning, campaign planning and execution, performance measurement, demand generation and activation.
• Experience in agriculture, animal nutrition and health.

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