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Job Purpose and Impact

The Product or Category Marketing Specialist III will lead the execution of the marketing strategy and annual plans for the assigned product or category. In this role, you will apply full knowledge of the business, market, customer drivers and product or category offerings to inform customer driven marketing initiatives that accomplish business and financial goals.

Key Accountabilities

• Lead the execution of the marketing strategy and annual plans for the assigned product or category, incorporating brands and customer segments as relevant and in alignment with broader business objectives.
• Partner with broader marketing teams to lead the execution of comprehensive product or category promotional programs, campaigns and other marketing activations in alignment with budgets and relevant competitive, customer and market dynamics.
• Partner with cross functional teams to understand and apply customer needs, competitor intelligence, market trends and consumer behaviors to contribute to decisions for the product or category, improve overall positioning and advance customer value capture.
• Execute initiatives related to innovation, new product development, co creation of customer solutions and product commercialization to maintain the health and growth of the product or category portfolio.
• Lead new products, services or solutions launches as measured by key performance indicators, collaborating across commercial and technical functions to optimize customer engagement and demand.
• Lead initiatives to improve customer experience for the assigned product or category, developing and activating differentiated customer value propositions.
• Develop and deliver relevant marketing trainings, events and collateral on the product or category.
• Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
• Other duties as assigned

Qualifications

MINIMUM QUALIFICATIONS

• Bachelor’s degree in a related field or equivalent experience
• Minimum of four years of related work experience
• Other minimum qualifications may apply