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Job Purpose and Impact

The Marketing Associate Director will provide leadership to a team of professionals to design and implement marketing strategies and activities for customers, products, services and solutions to achieve profitable growth and value creation for both customers and the company. In this role, you will partner cross functionally to develop customer driven strategies, value propositions, segmentations, experiences, targeted communications and new product customer solutions. You will guide the team to optimize channels, generate leads and engage customers so as to activate and deliver customer value through the customer decision journey and achieve customer driven growth.

Key Accountabilities

• Drive brand value through distinctive marketing to develop and implement unique and compelling strategic positioning as well as overall exceptional customer experience.
• Develop and implement strategic marketing plans, promotions and annual plans and define resource allocation across product or service categories, brands and customer segments.
• Collaborate with the sales and insights teams to influence and align marketing initiatives with channel optimization, brand activations, value propositions and product and category plans, ensuring integrated marketing activities support a consistent customer experience.
• Oversee the planning and creation of marketing, advertising and sales promotion materials to implement overall marketing strategies and sales objectives.
• Guide the team to create marketing calendars that are structured around financial priorities and key results, with objectives layered over quarter, year and multi year horizons.
• Provide guidance and oversight to identify areas where additional customer profitability and brand growth can be achieved.
• Partner with the commercial team to lead the execution of robust customer analysis for individual or groups of customers using marketing tools.
• Develop plans and deliver results in a fast-changing business or regulatory environment, while leading and developing a team of experienced professionals and supervisors, coaching and making decisions related to talent management hiring, performance and disciplinary actions. You will also collaborate with managers and supervisors in your organization to ensure staff selections align with current and future needs.
• Other duties as assigned

Qualifications

Minimum Qualifications

• Bachelor's degree in a related field or equivalent experience
• Minimum of six years of related work experience
• Other minimum qualifications may apply

Preferred Qualifications

• Three years of supervisory experience
• Experience in value proposition development
• Experience in marketing strategy and planning, digital marketing, campaign planning and execution, performance measurement, demand generation and activation and or content delivery
• Experience in customer co creation and or customer experience