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Job Purpose and Impact

The Demand Supply Planning Lead, SEA is responsible for leading the end-to-end demand, supply, capacity, and inventory planning processes across a defined product portfolio. This role ensures alignment between customer demand, production capabilities, and supply network constraints to deliver optimal service, cost, and working capital outcomes.

The role drives robust, data-driven planning through the Integrated Business Planning (IBP) process, partnering closely with commercial, manufacturing, procurement, logistics, commercial operations and finance teams to enable effective decision-making in a dynamic business environment.

Key Accountabilities

Demand Planning 

• Lead the development of demand forecast using statistical models, historical data and commercial inputs.
• Integrate market intelligence, promotions and new product instroductions into demand plans.
• Drive continuous improvement in forecast accuracy and bias.
• Ensure proper governance of demand planning processes, assumptions and data integrity.

Supply Review & S&OE Execution 

• Translate demand plans into feasible supply plans considering production, procurement, capacity and logistics constraints.
• Lead short-term execution through S&OE (Sales & Operations Execution), ensuring order fulfilment and service levels. Drive mid to long term Supply Review.
• Identify supply risks and drive mitigation actions in collaboration with cross-functional teams.
• Ensure alignment between supply plans and customer commitments.

Capacity Planning 

• Develop mid-to long-term capacity plans aligned with demand projections and growth targets.
• Identify capacity constraints (production, labor, supplier, logistics) and define mitigation strategies.
• Drive scenario planning (e.g. alternate sourcing, outsourcing, network reallocation) .
• Support capital planning decisions through demand-driven capacity insights.

Inventory Planning & Working Capital Management 

• Define and maintain inventory policies (safety stock, reorder points, service level targets).
• Optimize inventory across the network to balance service, cost and working capital.
• Monitor inventory health (excess, obsolete, slow-moving) and drive corrective action.
• Lead inventory segmentation (e.g ABC/XYZ) to differentiate planning strategies.
• Drive initiatives to improve inventory turns and working capital performance.

Integrated Business Planning (IBP)

• Lead Demand Review and Supply Review cycles within IBP.
• Drive transparency on gaps, risks, and opportunities with clear scenario analysis.
• Facilitate decision-making on trade-offs (service vs cost vs inventory).
• Align demand and supply plans with financial targets in partnership with Finance. 

Performance Management & Governance

• Define, track, and improve key planning KPIs (forecast accuracy, bias, on time in full, inventory turns, freshness, production attainment, capacity utilization).
• Ensure planning processes are standardized, documented, and followed across the team.
• Provide regular performance reporting and insights to stakeholders.

Data & System Management 

• Ensure accuracy and governance of master data (product hierarchy, lead times, BOM, planning parameters).
• Oversee demand and supply planning inputs, including demand sensing and forecast models.
• Drive effective use of planning systems (e.g. SAP IBP/ SAP or equivalent tools).

Stakeholder Collaboration

• Partner with commercial teams to capture demand signals and ensure alignment.
• Work closely with manufacturing, procurement and logistics to suner supply feasibility.
• Lead cross-functional alignment discussions on key trade-offs and priorities. 

Continuous Improvement & Transformation 

• Identify process gaps and drive standardization and optimization initiatives.
• Lead adoption of digital tools, advanced analytics, and AI-based forecasting capabilities.
• Support broader supply chain transformation initiatives across the region. 

Qualifications

Minimum Qualifications

•       Bachelor’s degree in supply chain, Mathematics, Business, Engineering or related field (or equivalent experience).
•        Minimum 7-10 years of experience in demand, supply or integrated planning. 
•        Strong cross-functional collaboration experience.

PREFFERED QUALIFICATIONS

•       Experience with integrated planning tools (e.g. SAP IBP, S4/HANA or equivalent).
•       Experience in FMCG, Food, or Manufacturing industry
•       Prior experience managing or mentoring a team
•       Strong analytical and data-driven decision-making capability (usage of Power BI for reporting & analysis)
•        Experience in IBP/S&OP/S&OE processes