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Marketing Research and Insights Specialist

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Job ID 166231 Date posted 11/19/2021 Location : Wayzata, Minnesota

Want to build a stronger, more sustainable future and cultivate your career? Join Cargill's global team of 160,000 employees who are committed to safe, responsible and sustainable ways to nourish the world. This position is in Cargill’s food ingredients and bio-industrial business, where we anticipate trends around taste, nutrition and safety to innovate and provide solutions to manufacturers, retailers and foodservice companies.


Job Purpose and Impact

Marketing Research and Insights Specialist will plan, direct, control, conduct and analyze customer and consumer-oriented market research activities to identify potential customers and markets for products and services. We seek a professional who will generate proprietary insights and develop tools that enable strategic use of these insights to drive profitable growth. 

Key Accountabilities

  • Generate proprietary insights by conducting primary research, as well as by analyzing and synthesizing secondary or syndicated research. 

  • Analyze and prepare forecasts and recommendations for product preferences, sales coverage, market penetration, market practices and sales trends.

  • Monitor market conditions, trends, competitors, etc. to project business consumer demand and plan product launch timing.

  • Gather, analyze, and interpret marketplace trends and customer data to create marketing and product development strategies.

  • Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.

  • Other duties as assigned

Qualifications

Minimum Qualifications

  • Bachelor's degree in a related field or equivalent experience

  • Minimum of four years of related work experience

Preferred Qualifications

  • Experience in designing and conducting primary research
  • Experience in providing consultation on strategic use of proprietary insights to drive profitable growth

Equal Opportunity Employer, including Disability/Vet

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