Global Marketing Manager - Ruminants
Cargill’s size and scale allows us to make a positive impact in the world. Our purpose is to nourish the world in a safe, responsible and sustainable way.
Cargill is a family company providing food, ingredients, agricultural solutions and industrial products that are vital for living. We connect farmers with markets so they can prosper. We connect customers with ingredients so they can make meals people love. And we connect families with daily essentials — from eggs to edible oils, salt to skincare, feed to alternative fuel. Our 160,000 colleagues, operating in 70 countries, make essential products that touch billions of lives each day. Join us and reach your higher purpose at Cargill.
This position is in Cargill’s animal nutrition and health business, where we improve animal lives through better nutrition. Our team researches, innovates and creates solutions that deliver healthy results for our customers.
Job Purpose and Impact
The Global Marketing Manager will lead the development and execution of the global marketing strategy and marketing annual plans for the ruminant specie. In this role, you will apply full knowledge of the business, market, customer drivers and species offerings to develop specific customer driven marketing strategies, value propositions, segmentations, experiences, targeted communications and new customer solutions that accomplish business and financial goals. The main focus is to support growth of B2B animal nutrition and health solutions business via efficient marketing initiatives.
Key Accountabilities
- Lead the execution of the marketing strategy and annual plans for the assigned species, incorporating brands and customer segments as relevant and in alignment with broader business objectives.
- Partner with broader marketing teams and cross functionally to lead the execution of comprehensive species promotional programs, campaigns and other marketing activations in alignment with budgets and relevant competitive, customer and market dynamics.
- Partner with cross functional teams to understand and apply customer needs, competitor intelligence, market trends and consumer behaviors to contribute to decisions for the product or category, improve overall positioning and advance customer value capture.
- Execute initiatives related to innovation, new product development, co creation of customer solutions and product commercialization to maintain the health and growth of the species product portfolio.
- Lead new products, services or solutions launches as agreed in the species plans, collaborating across commercial and technical functions to optimize customer engagement and demand.
- Lead initiatives to improve customer experience for the assigned species, developing and activating differentiated customer value propositions.
- Lead the development and execution of the brand strategy for the assigned specie’s portfolio.
- Develop and deliver relevant marketing trainings, events and collateral on the product or category in collaboration with the broader marketing teams.
- Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
- Other duties as assigned
Qualifications
#LI-RF3
MINIMUM QUALIFICATIONS
- Bachelor’s degree in Marketing or Business related field or equivalent experience
- Minimum of four years of marketing experience
- Proficient in English with strong verbal and written communications skills.
- Ability to travel up to 20%
- Flexibility to work across multiple time zones
#LI-Hybrid
PREFERRED QUALIFICATIONS
- Experience in value proposition development
- Experience in marketing planning, campaign planning and execution, performance measurement, demand generation and activation
- Experience in agriculture, animal nutrition and health
At Cargill, everyone matters and everyone counts. Cargill is committed to creating and sustaining an inclusive and diverse work environment where all employees are treated with dignity and respect. As such and in alignment with our Guiding Principles, Cargill's long-standing equal employment opportunity policy prohibits discrimination and harassment against any employee or applicant based on race, ethnicity, color, religion, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, age, disability, pregnancy, genetic information, marital status, family status, citizenship status, veteran status, military status, union affiliation, or any other status protected by law. Cargill also complies with all applicable national and local laws and regulations pertaining to non-discrimination and employment
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