Tradeshow & Event Marketing Specialist at Cargill
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Tradeshow & Event Marketing Specialist

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Job ID 258898 Date posted 01/24/2023 Location : Wayzata, Minnesota

Want to build a stronger, more sustainable future and cultivate your career? Join Cargill's global team of 155,000 employees who are committed to safe, responsible and sustainable ways to nourish the world. This position is in Cargill’s food ingredients and bio-industrial business, where we anticipate trends around taste, nutrition and safety to innovate and provide solutions to manufacturers, retailers and foodservice companies.

Job Purpose and Impact

The Tradeshow & Event Marketing Specialist will launch and execute all trade marketing activities on the local market targeted to all customer groups that contribute to display, promote and increment sales of products at point of sales. In this role, you will collaborate with the sales team, product or category line manager and communication team with a focus on understanding customer needs and the business goals to be achieved.

Key Accountabilities

  • Supervise and implement point of sales and merchandising standards aligned with the guidelines.
  • Execute and implement all point of sales materials (including ordering, logistic) based on the guidelines from the communication team.
  • Propose plans and category management solutions such as visual communication inside and outside the event, product category shelf or space management, in close collaboration with product or category line manager and communication team.
  • Lead and execute all promotional activities, loyalty programs, contests at local level.
  • Lead concept, materials and launch of local exhibitions, trade fairs, events, local conferences for all species in retail.
  • Develop, in collaboration with other teams, promotional mechanism/concept meaningful for customers and consumers.
  • Provide all relevant information to measure performance and impact of different promotional activities short and long term.
  • Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.



Minimum Qualifications

  • Bachelor’s degree in a related field or equivalent experience
  • Fluent in English.

Preferred Qualifications

  • Knowledge of current trade marketing trends, preferably on the consumer market and some knowledge of promotional mechanism relevant to different customer groups (dealers/merchants, consumers/shoppers).
  • Experience in branding and communication activities.
  • Confirmed experience in trade marketing activities.

Job Information

  • Relocation assistance will not be provided for this position.
  • This position is located in Wayzata, Minnesota
  • This position expires on January 31, 2023

Equal Opportunity Employer, including Disability/Vet

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