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Sr. Marketing Specialist

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Job ID 165613 Date posted 11/22/2021 Location : Wayzata, Minnesota

Want to build a stronger, more sustainable future and cultivate your career? Join Cargill's global team of 160,000 employees who are committed to safe, responsible and sustainable ways to nourish the world. This position is in Cargill’s food ingredients and bio-industrial business, where we anticipate trends around taste, nutrition and safety to innovate and provide solutions to manufacturers, retailers and foodservice companies.

Key Accountabilities

  • Develop the branding and communication strategy for the designated business targeting customers, in alignment with the commercial goals, with the end goal to be positioned as the partner of choice among our customers.
  • Develop content from idea to execution, including communication, trade marketing, sales materials, product launches, value propositions, online and offline advertising, promotions, sponsorships, workshops, trade fairs, employee communications, newsletters, websites and social media.
  • Provide input to the overall commercial marketing and communication vision.
  • Responsible for budget allocated and for measuring, testing, tracking and reporting performance metrics.
  • Lead the marketing communication strategies for the designated business and country, implementing and coordinating a strong social media strategy targeting customers.
  • Advise product line commercial marketing managers on the execution of their activations and on developing effective and efficient communications with the end goal to strengthen value propositions and ensure consistency in communications towards customers.
  • Lead customer meetings and ensure the utilization of customer insights, collaborating with the sales and technical services teams, with the end goal of coaching customers in the development of their innovation and marketing strategies.
  • Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
  • Other duties as assigned



  • Bachelor’s degree preferably in Marketing, Communications, or Brand Strategy.

  • Minimum of four years of related work experience


  • Experience executing large-scale marketing communications activities.

  • Experience in agency marketing.

  • Experience advising on marketing communication activities for a large or complex business or platform.

Equal Opportunity Employer, including Disability/Vet

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