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Senior Brand Manager

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Job ID SHA01364 Date posted 03/09/2021 Location : Shanghai, China

JOB PURPOSE AND IMPACT
The Senior Brand Manager will use specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services in a sector. We seek a professional who will help coordinate market plan and launch programs to create demand and maximize sales of a specific product, product line or product area.
Senior Brand Manager将使用特定的营销策略和媒体(例如印刷、广播、数字)在一个行业中推出和定位产品和服务。我们寻求一位专业人士,他将帮助协调市场计划和启动计划,以创造特定产品、产品线或产品区域的需求并最大限度地提高销售。

KEY ACCOUNTABILITIES
•    In collaboration with our account managers, execute customer analysis for individual or groups of customers using marketing tools.
•    Participate in evaluating and modifying promotion or advertising programs.
•    Participate in producing informational material for the sales force and communications media to reach maximum number of customers and prospects.
•    Help plan, create and produce marketing, advertising and sales promotion materials for small-to-medium projects to implement marketing strategies and sales objectives.
•    Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
•    Other duties as assigned
•    与客户经理合作,使用营销工具对个人或客户群体执行客户分析。
•    参与评估和修改促销或广告计划。
•    参与为销售团队和通信媒体制作信息材料,以最大限度地接触客户和潜在客户。
•    帮助为中小型项目规划、创建和制作营销、广告和促销材料,以实施营销战略和销售目标。
•    独立解决中等复杂问题,监督最少,同时将更复杂的问题升级为适当的员工。
•    分配的其他职责


 


MINIMUM QUALIFICATIONS
•    Bachelor’s degree in a related field or equivalent experience
•    Minimum of two years of related work experience
•    Other minimum qualifications may apply
•    相关领域或同等经验的学士学位
•    至少两年相关工作经验
•    其他最低资格可能适用

 TA003

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