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CATMAN Regional

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Job ID 216356 Date posted 06/30/2022 Location : San Rafael, Costa Rica

Want to build a stronger, more sustainable future and cultivate your career? Join Cargill's global team of 155,000 employees who are committed to safe, responsible and sustainable ways to nourish the world. This position is in Cargill’s protein and salt business, where we provide wholesome, high-quality food products to a wide range of customers, from foodservice operators and grocery stores to manufacturers and exporters.


Job Purpose and Impact

El CATMAN Regional llevará a cabo estudios para desarrollar tendencias de alto nivel, marketing e investigación de mercado. Buscamos un profesional que analice y traduzca la visión del consumidor y del mercado en estrategias y tácticas para definir segmentos de clientes dirigidos.

Key Accountabilities

  • Proporcione soporte en análisis para ofrecer información de mercado a clientes estratégicos.

  • Recomendar estrategias de mercado, asesoría de producto, mercadeo, desarrollo modular (plano gramas), agrupación (clustering) y otras similares según la informacion del mercado.

  • Analisis de los mercados para encontrar oportunidades, resolver los requerimientos de los productos e informar las estrategias de marketing.

  • Manejo independiente de problemas complejos con supervisión mínima, mientras que escala solo los problemas más complejos para el personal adecuado.

  • Identificar el comportamiento de los consumidores (quiénes son, dónde viven, nivel socioeconómico, composición de la familia, etc.)

  • Medir variables tales como penetración del mercado, frecuencia de compra, número de visitas a las Tiendas.

  • Analizar el proceso de decisión de compra. (árbol de decisión)

  • Dimensionar el tamaño de la canasta (qué y cuánto es lo que se consume en cada compra)

  • Otros deberes asignados

Qualifications

Calificacaiones Mínimas

  • Licenciatura en un campo relacionado o experiencia equivalente

  • Mínimo de cuatro años de experiencia laboral relacionada

  • Cursos de CATMAN. Administración de espacio y surtido.

  • Experiencia demostrable en el manejo de categorías con Walmart.

  • Manejo de sistemas  “Spaceman o pro-space” para planogramación.

  • Manejo del idioma ingles intermedio.

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