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Social Media Senior Specialist

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Job ID 121884 Date posted 05/27/2021 Location : Nanjing, China | Shanghai, China

Job Purpose and Impact

The Social Media Senior Specialist will help drive our integrated social strategy to increase engagement, affinity, good will and advocacy. In this role, you will immerse yourself in our global and regional social communities, becoming an advocate for Cargill as well as for members of the communities. We seek a professional who will take ownership for providing input and executing corporate- and business-driven social strategies within platforms WeChat, Weibo, Tiktok and Kuaishou etc. With the guidance and direction of senior strategists, and in robust collaboration with other experts, you will maintain, build and grow meaningful engagement across these platforms.

Key Accountabilities

•    Launch engaging original content, including ad building and publishing to develop, lead and maintain social media initiatives.
•    Collaborate with social strategists to develop a content calendar that supports corporate- and business-driven communications plans.
•    Help coordinate community management and engagement in your region(s), crafting posts and responding to community members (customers, employees).
•    Provide community feedback to social strategists as an important input into strategy development.
•    Review global and regional content through a cultural lens to ensure it is appropriate, resonates and is compelling for communities.
•    Handle crisis response in your channels; monitor and flag issues, activate crisis response.
•    Collaborate with team on social governance (e.g., sunsetting channels).
•    Help execute social events (e.g., live-streaming), when needed.
•    Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
•    Other duties as assigned

Qualifications

Minimum Qualifications

•    Bachelor’s degree in a related field or equivalent experience
•    Understand current web, mobile and cloud-based technologies, with best-practices for each platform
•    Minimum of two years of related work experience
•    Other minimum qualifications may apply

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