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Commercialization Lead-Seafood China

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Job ID 118266 Date posted 05/19/2021 Location : Nanjing, China | Shanghai, China

Job Purpose and Impact

Cargill Seafood China will be an integral part of Cargill’s new Global Seafood business within the Cargill Protein & Salt enterprise. Cargill Seafood intends to become a differentiated leader in the global seafood industry, delivering superior quality at a fair price to consumers and customers (across foodservice, e-commerce, and retail channels) while ensuring integrity of the supply chain. 

The Commercialization Lead will lay the foundation of a new commercial organization for Cargill Seafood China, including but not limited to executing the commercial strategy (e.g. channel, product, brand, and talent strategies), developing and evolving our consumer and customer segmentations, implementing Cargill’s Commercial Excellence and Strategic Pricing capabilities within Cargill Seafood China, working with the Global Seafood business to implement a commercial operating model and organizational structure that leverages the best of Cargill Protein China’s go-to-market approach and customer relationships, and driving seafood product commercialization.

Key Accountabilities

Key Accountabilities

  • Partner collaboratively in defining and execute the commercial strategic priorities including markets, growth drivers, portfolio, capabilities and investments of the product and of priority businesses.
  • Provide global market insights required to drive strategy on innovation and business support and create and implement marketing plans for new products, services and solutions from the global team to support growth drivers.
  • Collaborate in the development and partner in the implementation of tactical marketing materials to successfully bring the product portfolio to market.
  • Manage the global product projects portfolio and define priorities, branding strategy, balance long and short term and high and low risk and overall fit to the strategy.
  • Ensure that best practices are in place for project management and establish and implement clear metrics and tracking systems for the portfolio.
  • Partner collaboratively in the development of strategic marketing talents and project management and business related capabilities.
  • Provide expert thought leadership in your field and work with limited direction, using additional research and interpretation to identify issues or problems. In time, develop and support team members into a commercial organization that solves problems for consumers and customers better and faster than competitors.


Minimum Qualifications

  • Bachelor's degree in a related field or equivalent experience
  • Minimum of 10 years of Commercial leadership experience, including customer- or consumer-facing experience, in a multinational company or leading China food/CPG company
  • Experience with finance, including handling budgets and business decision metrics
  • Experience in go to market, including leading projects, handling resources, preparing launches and tracking results
  • Understand how to develop and bring creative innovations to market, mastering value proposition and value capture strategies

Preferred Qualifications

  • MBA degree, Experience in the seafood industry
  • knowledge of consumer/customer insight generation and segmentation, commercial strategy development, portfolio and brand management, customer account management, new product launches.
  • Strong communication skills, fluent in English.
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