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Marketing Manager

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Job ID 156241 Date posted 10/14/2021 Location : Kuala Lumpur, Malaysia | Singapore, Singapore | Jakarta, Indonesia

Job Purpose and Impact

The Marketing Manager, Beverage & Confectionery, will be responsible for crafting and executing a marketing strategy to drive profitable growth and customer dedication for assigned product line and category. This role will partner with Product Line, Technical and Commercial Teams to establish marketing plans and opportunities to enable an outstanding customer experience to deliver valuable offerings for customers and prospects. This role will formulate and drive category strategy and set compelling market leading customer value propositions.

Key Accountabilities

  • Plan, execute and measure marketing strategies, annual marketing plan and promotions for specific categories & product line/s to achieve sales objectives
  • In collaboration with the Commercial, Product Line and Technical Teams, align marketing initiatives with category trends to provide with key customers with winning value propositions, incorporating Cargill solutions
  • Act as a project manager ensuring good and timely execution of key marketing initiatives based on priorities established through the marketing planning process
  • Supervise marketing promotions performance and metrics
  • Integrate category and consumer insights to grow CSST Asia’s share in Beverage and Confectionery categories
  • Drive the execution of marketing strategy & activities across the region for key category customers
  • Responsible for using robust marketing research and analytical approach, processes, and systems to build industry leading customer insights and market/industry understanding for assigned categories
  • Deliver the marketing research and analytics for New Product, Service & Solution Development (NPSS Development)
  • Partner with the commercial, product line and R&D teams to develop compelling NPSS ideas by integrating market trends insights with technical advancements
  • To support key customer presentations for marketing proactive campaigns
  • Work with commercial team for customer events (road shows, innovation days)
  • Manage external and internal communication for assigned product line/categories
  • Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
  • Other duties as assigned



  • Bachelor’s degree in Marketing, Sales, or Business related or equivalent experience,
  • Ability to balance multiple priorities and deliver timely projects within budget guidelines
  • Experience executing B2B customer specific campaigns and promotions
  • Experience engaging directly with customers with a positive impact
  • Experience developing strategic marketing plans that generated customer growth
  • Minimum of seven years of related work experience
  • Bonus to have beverage and confectionery category experience in sugar reduction
  • Other minimum qualifications may apply
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