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National Trade Marketing Manager

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Job ID 239295 Date posted 09/20/2022 Location : Gurgaon, India

Job Purpose and Impact

The National Trade Marketing Manager will leads the IBP process for the portfolio of brands in sales by owning the trade, channel development programs while driving commercial excellence. In this role, you will lead the planning and delivery of sales volumes across channels, geographies and work towards increasing market share and distribution of portfolio across categories.

Key Accountabilities

  • Collaborate with category marketing teams to execute the brandwise, statewise and seedwise volume plans
  • Lead concept and launch of local exhibitions, trade fairs, events and local conferences for all species in retail.
  • Influence field sales leadership to align to Brand / Channel strategy
  • Develop impactful promotional concepts and mechanisms for customers and consumers in collaboration with other teams.
  • Provide relevant information to measure performance and impact of all short and long term promotional activities.
  • Responsible to ensure ROI of various activations in the BTL activations space
  • Other duties as assigned

Qualifications

Minimum Qualifications

  • MBA from top Tier B-School or related field
  • Minimum ten years of directly related work experience with five years in general trade sales only
  • Other minimum qualifications may apply   

Preferred Qualifications

  • Knowledge of current trade marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups
  • Demonstrated experience in branding and communication activities
  • Proven experience in trade marketing activities
  • Minimum three years of field leadership (ASM – GT sales) + two years of Regional /National Trade Marketing role experience
  • Should be from FMCG background or related industry
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