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Marketing Manager

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Job ID GUR00656 Date posted 09/07/2020 Location : Gurgaon, India
Position Purpose & Summary:

To overlook and influence the product portfolio through rigorous and opportunity-led execution. To provide a robust and concise vision for the portfolio and oversee effective implementation of the Marketing Programs.

Principal Accountabilities:

  • To lead project function:
  1. Detailed working of Project that may include the New Products.
  2. To evaluate & work on launch of new products
  3. Evaluate & work on possible M & A
  • To drive & complement sales strategy through Careful evaluation of market penetration, market share, PnL:
  1. Customer wise
  2. Product wise
  3. Geography wise
  • Establish a reliable market intelligence process & structure, through Tracking competition
  1. Financial Performance
  2. Product Strategy
  3. Pricing Strategy
  • To support sales function & improve brand visibility through marketing initiatives like:
  1. Product promotion initiatives
  2. Participation in fairs
  3. Development of promotional material
  4. Organizing customer / distributor meets
  • Develop and implement product campaigns, that help deliver on financial targets set for each product line
  • Develop Marketing and Communications content that conveys key messages relating to our brand and products in a way that customers and stakeholders find engaging. As part of this, maintain a content calendar that aligns content developed and released with key business milestones, such as product campaigns
  • Enhance the digital experience of our customers, working to improve our platforms, content and overall experience
  • Measure the effectiveness of marketing and communications to ensure it is delivering value and meeting benchmarks

Required Qualifications:

  • MBA-Marketing/Agricultural Management
  • Minimum 8 Years in Starches & sweetener Industry or Food Ingredient or Flavors or Food Processing Industry or a combination.
  • Strategic thinking and problem solving skills.
  • Good written and spoken communication skills and fluency in English.
  • Excellent people skills & capability to play as a significant contributor in diversified teams.
  • Ability to work independently, to work effectively across functional lines, to prioritize and handle multiple tasks simultaneously, to make consequential decisions that brings projects, investigations, and other activities to closure.
  • In-depth knowledge of marketing & Product management, Processes related to Food Industry, Food Ingredients
  • Coordination Skills
  • Presentation Skills

Preferred Qualifications:

  • Graduate in Science, Food Technology, Agriculture, MBA or a combination.
  • In-depth knowledge of Starches & Sweeteners Industry/Products/ Markets/Players
  • Good with running projects, numbers.
  • Analytical Skills
  • High Initiative/ Self starter/ ability to drive implementation to the end
  • Problem solving attitude
  • Excellent Communication skills
  • Marketing Orientation & Creative bent of mind
  • Committed to deadlines/ Ability to handle high work pressure
  • Knowledge of Marketing processes /formats
  • Knowledge of Market research

Other relevant information to the position:

The role involves very close working with Sales team, Customers, Tech Services, Manufacturing sites and Cargill’s global SMEs. Extensive travel across country.

Career Development:

This role will offer a very diverse/in-depth experience of working with cross functional teams & markets/customers. This also will offer great opportunity to enhance commercial & business skills. Will finally lead to vertical growth in commercial organization
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