Head of Brand
JOB PURPOSE AND IMPACT:
The Head of Brand will plan, build and deliver our marketing strategy for products and services and associated brand(s). We seek a professional with the interpersonal skills to lead the sales and marketing activities of our organization. In this role, you will assess customer needs and suggest appropriate products, services and/or solutions.
KEY ACCOUNTABILITIES:
- Media planning, analytics and strategy, including return on investment evaluation and digital marketing analytics and strategy.
- Implement research and strategy, including network cost and pricing, competitor analysis, etc.
- Conduct business development, including developing alliance, channel and network partnerships.
- Execute brand licensing activities to expand brand presence within approved quality standards.
- Execute E-commerce strategy, planning and management, including merchant development and support.
- Lead and develop a team, coach and make decisions related to talent management, hiring, performance etc.
MINIMUM QUALIFICATIONS:
- Minimum ten years of related work experience
- Master's degree in Marketing
PREFERRED QUALIFICATIONS:
- Twelve years of core FMCG marketing experience with four years of supervisory experience
- Master's degree in Marketing
KEY BEHAVIORS:
- See ahead to future possibilities and translate them into breakthrough strategies.
- Plan and prioritize work to meet commitments aligned with organizational goals.
- Apply knowledge of business and the marketplace to advance the organization's goals
SKILLS AND EXPERIENCES TO BE GAINED:
Experience leading the strategic development, tactical deployment and execution of sales plans and goals.
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