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Job Purpose and Impact

The Category Head will craft and execute a category marketing strategy to drive profitable growth and customer wins. In this role, you will partner with Insights, R&D and Sales teams to establish new value propositions, business plans and marketing opportunities to enable an outstanding customer experience to deliver valuable offerings for customers and prospects.

Key Accountabilities

• Leverage insights and customer knowledge to identify unmet need states and create value propositions
• Plan, execute and measure marketing strategies, promotions and annual plans for a customer or specific channels to implement marketing strategies and sales objectives.
• In collaboration with the sales and marketing team and marketing leadership, align marketing initiatives with category value propositions, plans and goals and ensure marketing offerings support the customer.
• Act as a project manager ensuring effective and timely execution of key customer or channel initiatives based on priorities established through the business planning process.
• Demonstrate deep knowledge of customer priorities to help identify areas where additional customer profitability and brand growth can be achieved.
• Supervise category performance and metrics and serve as the feedback loop from sales and customers to resolve efficiency of initiatives and include promotional efficacy to improve return on investment.
• Evaluate and modify promotion or campaigns and GTM programs.
• Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
• Other duties as assigned

Qualifications

Minimum Qualifications

• MBA in Marketing, Sales, or Business related or equivalent experience,
• Ability to balance multiple priorities and deliver timely projects within budge guidelines
• Experience executing consumer, channel and/or customer specific campaigns and promotions
• Experience engaging directly with customers with a positive impact
• Experience developing strategic marketing plans that generated customer growth
• Minimum of Ten years of related work experience
• Other minimum qualifications may apply.

PRIOR BENEFICIAL EXPERIENCES

• Comfortable working across silos and building strong partnerships cross-functionally
• Comfortable dealing with ambiguity and demonstrated ability to navigate it
• Looking for people from Bakery, Confectionary, Ingredient’s background
• Candidates with 12+ years of experience are preferred from the FMCG sector.