Category Head - B2B at Cargill
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Category Head - B2B

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Job ID 258577 Date posted 01/20/2023 Location : Gurgaon, India

Job Purpose and Impact

The Category Head will craft and execute a category marketing strategy to drive profitable growth and customer wins. In this role, you will partner with Insights, R&D and Sales teams to establish new value propositions, business plans and marketing opportunities to enable an outstanding customer experience to deliver valuable offerings for customers and prospects.

Key Accountabilities

  • Leverage insights and customer knowledge to identify unmet need states and create value propositions
  • Plan, execute and measure marketing strategies, promotions and annual plans for a customer or specific channels to implement marketing strategies and sales objectives.
  • In collaboration with the sales and marketing team and marketing leadership, align marketing initiatives with category value propositions, plans and goals and ensure marketing offerings support the customer.
  • Act as a project manager ensuring effective and timely execution of key customer or channel initiatives based on priorities established through the business planning process.
  • Demonstrate deep knowledge of customer priorities to help identify areas where additional customer profitability and brand growth can be achieved.
  • Supervise category performance and metrics and serve as the feedback loop from sales and customers to resolve efficiency of initiatives and include promotional efficacy to improve return on investment.
  • Evaluate and modify promotion or campaigns and GTM programs.
  • Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
  • Other duties as assigned


Minimum Qualifications

  • MBA in Marketing, Sales, or Business related or equivalent experience,
  • Ability to balance multiple priorities and deliver timely projects within budge guidelines
  • Experience executing consumer, channel and/or customer specific campaigns and promotions
  • Experience engaging directly with customers with a positive impact
  • Experience developing strategic marketing plans that generated customer growth
  • Minimum of Ten years of related work experience
  • Other minimum qualifications may apply.


  • Comfortable working across silos and building strong partnerships cross-functionally
  • Comfortable dealing with ambiguity and demonstrated ability to navigate it
  • Looking for people from Bakery, Confectionary, Ingredient’s background
  • Candidates with 12+ years of experience are preferred from the FMCG sector.
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