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Brand Manager

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Job ID GUR00657 Date posted 09/08/2020 Location : Gurgaon, India
Position Purpose & Summary:

1. This position is responsible to create a strong impression of brand amongst consumer, uncover useful consumer insights to deliver effective marketing campaigns and strategies to grow market share and brand’s reputation. 
2. Improve customer experience and drive growth and profitability 
3. Plan annual Brand Plan Marketing and Communication calendar and execute the same

Principal Accountabilities:

Brand Building and Communication: 35%

• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Design the elements defining the brand - name, logo, colors, tag lines etc.
• Ensure that brand image has lasting impression in the mind of the end consumer and consumers from the target segments identify with the brand
• Supervise product packaging to ensure consistency with brand image and coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery
• Provide inputs on graphics/structure to agencies/Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyze pack test 
• overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
• Prepare media briefs (objective, route, target, cost etc.) and share with media partners, ensure and monitor the execution and evaluate the outcomes vs objective of media initiative

Market Scanning: 30%

Analyze how our brand is positioned in the market and crystallize targeted consumers insights
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Responsible for identifying the need, formulate and implement consumer research on the brand to drive long term equity as well as oversee product improvements in sync with the overall brand strategy
• Work closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups
• Traveling internally to ensure the brand image is consistent with distributors and suppliers

Brand Strategy and Performance: 35%

• Interact with Marketing Manager and Marketing Head to understand requirements from the brand and accordingly build brand strategy 
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Responsible for the development and implementation of all communication and Point of Sale strategy including close coordination of trade marketing activities with appropriate sales teams 
• Coordinate the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) and brand health parameters
• Coordinate regular meetings and preparing regular reports outlining the brands’ performance
Required Qualifications:

• MBA / PGDBM , Marketing from top 20 business school 
• 4-5 years in FMCG
• Excellent communication skills
• Creative aptitude

Preferred Qualifications:

• Strong background in managing a consumer goods brand
• 4-8 years of experience in handling branding for FMCG
• Sales and Marketing Background preferred
• Ability to articulate vision for the brand
• Multi-tasking
• Good people skills

Other relevant information to the position:

• This position will get end to end understanding & responsibility of managing a brand
• Travel is mandatory
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