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Category Manager Pork

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Job ID CEN00084 Date posted 09/06/2020 Location : Philippines
The position is accountable for leading the development and implementation of the segment business strategy and strategic marketing plans based on customer segmentation in the assigned species.  This person will have accountability for the offering and related financial results. This role requires this leader to be passionate about the animal nutrition business, contribute to the business team, and demonstrate marketing leadership.  

Strategic Marketing –  Develop and implement strategic marketing plans for customer opportunities identified in the strategy work.Establish a formal portfolio and innovation pipeline (offerings & capabilities) from global and local innovation to deliver the strategy. Ensure robust execution, utilizing Customer Focused Development (CFD) which includes project leadership, defining the business case, developing offerings and capabilities, clarifying required resources to compete, and achieving business goals. 

 

Customer Focus - Lead and proactively update customer segmentation and customer unmet needs to ensure the business remains relevant and is perceived as better than the competition in target customer segments. Act as the business tag to one or several key customers.  

Business Results & Intelligence - Conduct rigorous business cases focused on delivering customer benefits for new offerings. 

 

Lead Annual Business planning for the New Product Services and Solutions (NPSS) budget in the assigned species or segments. Cohesively work with sales leaders to measure and manage effective product portfolios and NPSS’ that deliver value to the customer and to Cargill. Proactively measure and monitor performance and identify corrective actions.

 

Demonstrate the ability to successfully turn easy to implement strategic customer focused plans into financial results for the business, by focusing on enhancing perceived value by target customer segments and developing a value based pricing culture and cababilities. 

 

Be responsible for gathering and analyzing business and competitive intelligence to act on decisions to strengthen the business.

Tactical Marketing -  Lead the tactical marketing plans for the business with respect to developing the offering defined in strategic marketing plans (people, positioning, product, pricing, packaging, place, promotion)  while closely partnering with technology teams as well as commercial teams across the region to deliver the financial results.

Collaboration –  Partner with other marketing leaders and technology leaders across Cargill Animal Nutrition (Strategic Marketing Managers, global SMT teams), and within Cargill.   Build relationships, establishing a proven track record in serving the business, drafting best practices, gaining insight on new opportunities, and providing the ‘voice of the customer’. 

Personal Development

Minimum Required Qualifications

Bachelor’s degree in an agricultural or business discipline or equivalent experience in business

·Min 8 to 10 years of working experience. 3+ years strategic/tactical marketing experience, developing a go to market strategy, leveraging customer insight

·Experience in growing a business

·Experience and proven success in strategic marketing expertise, along with leading strategic projects to impact the business financial results

·Experience in fiduciary responsibility, including budgets, expenses, or pricing

Culture awareness and experience of diversity

Ability to communicate well in English (written, verbal)

Preferred Qualifications

Masters degree, preferably in Business, Business Administration, or Marketing degree

·Preferred 3+ years experience specifically in animal nutrition business, or knowledge of the animal nutrition business

Experience working with technical teams on product innovation and solutions

·Experience in applying the CAN customer segmentation methodologies

Application of CAN Customer-Focused Development methodologies


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