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Global Consumer Insights Manager

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Job ID 115189 Date posted 06/09/2021 Location : Minneapolis, Minnesota

Want to build a stronger, more sustainable future and cultivate your career? Join Cargill's global team of 160,000 employees who use new technologies, dynamic insights and over 154 years of experience to connect farmers with markets, customers with ingredients, and people and animals with the food they need to thrive.


Job Purpose and Impact

The Global Consumer Insights Manager will provide advanced knowledge for the consumer insights development process that drives the direction of category strategy, the innovation pipeline and value proposition development. In this role, you will plan, direct, control, conduct and analyze customer oriented market research activities to understand potential customers, markets and consumers for our products and services. You will lead with consumer insights to develop consumer led innovation to ensure collaborative, value added partnerships with our customers.

Key Accountabilities

  • Drive the development of a consumer insights generation framework and build the insights capability within the marketing team.
  • Discover customer needs by utilizing consumer insights as a basis for building value propositions and differentiating solutions, leveraging insights as a competitive advantage tool.
  • Research market conditions to identify potential sales of product and provide research consultation, direction, project planning and implementation to deliver consumer insights and identify business opportunities.
  • Collect, analyze and interpret marketplace trends and competitive and customer data to independently create marketing and product development strategies.
  • Lead custom, primary research to develop insight based ideas from idea generation through product development.
  • Provide expert thought leadership in your field and work with limited direction, using additional research and interpretation to identify issues or problems. You may provide direction to supporting team members and be a strategic contributor.
  • Other duties as assigned

Qualifications

Minimum Qualifications

  • Bachelor's degree in a related field or equivalent experience
  • Business to business or business to customer experience in the food industry
  • Track record in delivering business value by translating insights into tangible business opportunities

Preferred Qualifications

  • Master's degree or master of business administration in marketing
  • Minimum of eight years of related work experience

Equal Opportunity Employer, including Disability/Vet

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