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Job Purpose and Impact

The Customer Marketing Manager will be responsible for implementing our marketing vision, establishing marketing strategy and executing our local marketing plans and campaigns. This role is focused on creating demand and maximizing sales and profitability in the area of Protein. 

The Customer Marketing Manager will craft and execute a channel marketing strategy to drive profitable growth and customer dedication. In this role, you will partner with insight teams and sales leadership teams to establish business plans and marketing opportunities to enable an outstanding customer experience to deliver valuable offerings for customers and prospects.

We seek a professional to senior professional who will collaborate with senior team members to plan and execute marketing strategies, and annual plans for a customer or specific channels to implement marketing strategies and sales objectives.With strong analytical skills and craft the story from market insight into strategies and tactics to define targeted customer segments and associated messaging.

Key Accountabilities

• Translate business goals into specific marketing objectives and strategies
• Build and implement a variety of targeted marketing campaigns that enable our commercial goals and deliver value to our customers and participate in the development of the business digital strategy
• Demonstrating its deep knowledge of customer priorities, this role will help identify areas and propose solutions where additional customer growth can be achieved
• Engage and partner with key accounts to deeply understand key customers’ pain & gains, as well as their business objectives, and deliver frequent, clear and consistent communications with cross-functional partners that drive a more agile and customer centric solution approach across the organization.
• Craft the story telling based on consumer & market research , value proposition , consumer segmentation to support new product innovations with existing and new customers.
• Execute marketing initiatives and serve as the feedback loop from sales and customers to resolve efficiency of initiatives, including new product post launch evaluation
• Evaluate customer performance and recommend changes to existing programs in addition to supporting new customer acquisitions that enables the field to deliver on sales targets.
• Act as a project manager ensuring magnificent and timely execution of key customer/channel initiatives based on priorities established through the business planning process
• Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
• Other duties as assigned

Qualifications

Minimum Qualifications

• 5-10 years' experience in a marketing position
• Bachelor’s degree in Marketing, Sales, or Business related or equivalent experience
• Minimum of 4 years of related work experience
• Knowledge of agricultural/food service, food manufacturing, B2B manufacturing business preferred and B2C is also appreciated.
• Ability to balance multiple priorities and deliver timely projects within budge guidelines
• Experience executing consumer, channel and/or customer specific campaigns and promotions
• Native Japanese fluency and intermediate – business level English

Long Description

PREFERRED QUALIFICATIONS (not mandatory)

• Living / Working experience in overseas
• Working experience in Global company and/or QSR Industry
• Experience with driving Ecommerce and Digital solutions
• Experience developing strategic marketing plans that generated customer growth

KEY BEHAVIORS

• Build partnerships and collaborate with others to meet shared objectives
• Plan and prioritize work to meet commitments aligned with organizational goals
• Develop and deliver multimode communications that convey a clear understanding of the unique needs of different audiences
• A results-focused attitude with a desire to exceed goals and as ability to practice agility and resilience
• Individual contributors