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PROPÓSITO E IMPACTO DO TRABALHO

The Data and Insights Manager will oversee a team of professionals performing marketing and insights activities related to customers, consumers, brands, products, categories, market trends, business intelligence, and competitive intelligence for our Food Manufacturing - Food Latam South business. In this role, you will be responsible for providing oversight to develop customer understanding and deliver customer value throughout the customer journey, aiming to achieve customer-driven growth.

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PRINCIPAIS RESPONSABILIDADES

• Lead the execution of marketing and insights plans across products, categories, channels and brands to ensure initiatives meet business goals and are aligned with broader marketing, insights and customer priorities.
• Market Mapping: bottom-up construction; Market Assessment: top-down approach; Imports & Exports; Supply & Demand analysis — both in terms of volume and financial perspective.
• Lead a team to perform research and analysis to monitor and analyze market trends, products, categories, brands, customers, consumers, competitors or the broader business environment.
• Provide oversight to ensure aligned execution of product, category, brand, channel and customer marketing activation to create compelling customer experiences and optimize marketing performances.
• Lead insights generation, dissemination and activation activities, including overseeing the team to distill information from multiple sources, give it meaning for the business and incite relevant action based on learning.
• Maintain a continuous feedback loop between insights and marketing teams to ensure that customer insights and research findings are effectively translated into marketing strategies and plans and that marketing priorities inform appropriate insights and research activities.
• Engage the team to bring the voice of customer to the business to support a data driven and insights driven culture.
• Lead and develop a team, coach and make decisions related to talent management, hiring, performance, and disciplinary actions.
• Other duties as assigned

QUALIFICAÇÕES

• Experience in Strategic Marketing or Insights

• Advanced English language skills

• Knowledge of data analysis

• Experience in Power BI

• Knowledge of marketing tools (Nielsen, Kantar, Euromonitor)

• Experience in People Management – a plus

• Knowledge of the food market – a plus