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Job Purpose and Impact

The Marketing Generalist II will use specific marketing strategies and media to launch and position products and services in a sector. In this role, you will help coordinate market plan and launch programs to create demand and maximize sales of a specific product, product line or product area.

Key Accountabilities

• In collaboration with our account managers, execute customer analysis for individual or groups of customers using marketing tools.
• Participate in evaluating and modifying promotion or advertising programs.
• Participate in producing informational material for the sales force and communications media to reach maximum number of customers and prospects.
• Help plan, create and produce marketing, advertising and sales promotion materials for small to medium projects to implement marketing strategies and sales objectives.
• Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
• Other duties as assigned

Qualifications

Minimum Qualifications

• Bachelor's degree in a related field or equivalent experience
• Minimum of two years of related work experience
• Other minimum qualifications may apply